Last Updated on January 8, 2021 by Neil Mackengie
Posters are so named because they contain messages that are “posted” for people to see. Most posters call attention to a product, an event, or a service. They are placed at a point where many. people pass. And, in a way, they are the first examples of advertising.
Posters have been found in certain ruing of ancient Egypt. Of course, they were in the form of wall paintings, but their purpose was the same. They are the first posters we know about. And in ancient Rome, when certain events were going to take place in the Colosseum, posters were displayed all over Rome to advertise these events.
When printing was developed in the fifteenth century, it became much easier to make many copies of the notice or advertisement. Some were passed out by hand (“handbills”), and some were pasted up (posted) on walls or fences.
The modern poster as we know it was born with the invention of lithography in 1796. This made it possible to add colored pictures to the type. Do you know what kind of poster you see most today? It is the out- door advertising billboard, and you usually see it along the highroad.
Since people go by these posters rather quickly and do not have time to stop and read them, this means that a poster has to follow certain basic rules. Its message must be presented so it can be read at a glance. It should have few colors, a few words, and a simple design.
When Did Posters Become Popular?
The Poster was one of the earliest forms of advertisement and began to develop as a medium for visual communication in the early 19th century.