Differences Between Google Analytics and Google Search Console

Last Updated on March 19, 2022 by QCity Editorial Stuff

Google Analytics and Google Search Console are both powerful tools used by businesses to measure their website traffic and performance. While they share some common features, some key differences between the two can impact how you use them to improve your website. In this article, we’ll take a look at those differences, and explain how you can make the most of both tools.

Google Analytics and Google Search Console are both Google-owned tools that provide valuable insights into your website. Although they share some basic functionalities, there are some important differences between the two tools. In this blog post, we will compare and contrast Google Analytics and Google Search Console, and explain which tool is better for different use cases.

Comparison between Google Analytics and Google Search Console

Parameters of ComparisonGoogle AnalyticsGoogle Search Console
TermGoogle Analytics is a free service that helps you understand your website visitors, including what they are clicking on and how long they stay on each pageGoogle Search Console helps you monitor your website’s ranking in search engines
ImpressionYou can see the number of impressions for keywords that have been searched for using Google Search Consolenot with Google Analytics
ExportExcel and PDF fileExcel and PDF file
ImportantShow important resultShow important result
DataGet daily, weekly, monthly, yearlyOnly monthly data is available

What is Google Analytics?

Google Analytics is a powerful free tool offered by Google that allows website owners to track and report on traffic levels, sources, and other key metrics. While it can take some time to set up and navigate the various features, Google Analytics is a valuable resource for understanding how your website is performing and identifying areas for improvement. In this article, we’ll explain what Google Analytics is, discuss some of its key features, and provide instructions on how to get started using it.

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed information about the visitors to a website, including where they came from, what they did on the site, and how long they stayed. This information can help businesses improve their website’s design, marketing, and overall effectiveness. Google Analytics is widely used and trusted by businesses of all sizes. If you’re looking to measure the success of your website, Google Analytics should be your go-to solution.

Differences Between Google Analytics and Google Search Console

What is Google Search Console?

Google Search Console is a free service that provides webmasters with information about how Google crawls and indexes their site. It also offers tools to help fix any crawl errors or indexing issues that may affect the performance of your site in search results. 

Google Search Console can be accessed by logging into your Google account, then clicking on the “Search” tab at the top of the screen. From there you’ll see a list of your websites under “Your Web & App Activity.” Simply click on one of those sites to learn more about its activity, including data like impressions, clicks, CTRs, ranking position changes over time, indexed pages, and more.

Differences Between Google Analytics and Google Search Console

10 Differences Between Google Analytics and Google Search Console

1. Google Analytics is a free service that helps you understand your website visitors, including what they are clicking on and how long they stay on each page.

2. Google Search Console helps you monitor your website’s ranking in search engines.

3. You can see the number of impressions for keywords that have been searched for using Google Search Console, but not with Google Analytics.

4. With both services, you can export data to Excel or PDF files.

5. The first thing you need to do before installing either service is create an account with the company hosting it.

6. There are many differences between these two tools, so it’s important to learn all about them before deciding which one is best for your needs.

7. If you want to see how many people visit your site or what keywords they searched for before arriving at it, then you need to use Google Analytics.

8. With Google Analytics, you can view data over time by day, week, month, or year; with Search Console this is only available every month.

9. Data collected by both services is anonymized – meaning that no one will be able to identify who visited your website.

10. You must have an analytics account (or use the Adwords tool) if you want to implement remarketing campaigns on sites like Facebook and Twitter.

Interesting Statistics or Facts of Google Analytics

1. Google Analytics can help you figure out how to improve your website.

2. Google Analytics is the most popular web analytics tool in the world, with over 5 million users.

3. The average online retailer generates $5,000 per month from their website. 

4. There are 2 billion searches on Google every day.

5. You can use Google Analytics to track what keywords people are searching for on your site and where they’re coming from.

6. YouTube has 1 billion monthly active users.

Interesting Statistics or Facts of Google Search Console

1. Google Search Console is a free service that provides you with information on how your site appears in search results.

2. GSC includes data about what users are searching for, which pages on your site appear in the SERP, and more.

3. You can use this tool to track keyword rankings, crawl errors, and other important metrics.

4. When you set up a property in GSC it will provide you with an index of URLs that need to be crawled as well as those that have been successfully crawled.

5. The default setting for crawling is every 24 hours but if you want to change this then just go into settings under the “Crawling” tab.

6. If there are any problems found during the crawls – these will be listed here so make sure to keep an eye out.

Conclusion

If you want to get the most out of your website and its content, it’s important to be able to measure how people are engaging with what you’re putting out there. Google Analytics is one way to do this; however, if you use Gmail or other Google services like YouTube for marketing purposes, then we recommend using their free service called Search Console as well. This will give you a more complete picture of how customers interact with your brand online to better serve them going forward.

References:

Resource 01: https://analytics.google.com/analytics/web/
Resource 02: https://search.google.com/search-console/about

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